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The human face of production

Labour rights article written on the 26 May 2010

Photo: Tim Herbert/OxfamAUS

English / Bahasa
I always hope that Adidas consumers will think more about the issues faced by the people who make the shoes that they wear. Don’t just be influenced by the sports shoes advertisements that emphasise luxury, wealth, strength and quality. Instead try to look behind the scenes at the workers who make those shoes and see the human face of production.

As for my message to Adidas: try to strengthen the workers rights to unionise so that workers are not exploited by their employers. There are already too many workers who have worked for decades without ever receiving their rights.

I also think that workers themselves should try their best to organise, so that they can pass on their messages effectively.
I always hope that Adidas consumers will think more about the issues faced by the people who make the shoes that they wear. Don’t just be influenced by the sports shoes advertisements that emphasise luxury, wealth, strength and quality. Instead try to look behind the scenes at the workers who make those shoes and see the human face of production.

As for my message to Adidas: try to strengthen the workers rights to unionise so that workers are not exploited by their employers. There are already too many workers who have worked for decades without ever receiving their rights.

I also think that workers themselves should try their best to organise, so that they can pass on their messages effectively.

Send a message to Hamdani…

Hamdani is interested to know your view on the situation faced by adidas footwear workers in Indonesia and elsewhere. He is also happy to answer any of your questions. But please be patient as it may take him a few days to respond.

Note: The content of this blog is produced by and reflects the personal views of individuals, including workers and union leaders based in Indonesia. The views expressed in this blog are therefore individual views and do not necessarily represent the view or position of and are not endorsed by Oxfam Australia. Further the purpose of this blog is to assist in providing a platform for individuals, including workers and union leaders based in Indonesia to communicate directly with the public and no representation is made as to the accuracy of the information. The information contained in this blog is provided only for educational purposes, and blog topics may or may not be updated subsequent to their initial posting.

Related Indonesian Blog – Blog yang terkait: Bahasa Indonesia

Hakikat Manusia dalam produksi sepatu adidas

Saya selalu berharap agar para konsumen Adadis di luar itu dapat lebih memperhatikan para pembuat sepatu yang mereka pakai itu. Jangan hanya melihat dari iklan-iklan sepatu yang selalu mengutamakan kemewahan, keuntungan, kekuatan, mutu, tapi cobalah melihat latar belakang para buruh yang membuat sepatu ini dengan rasa kemanusiaan. Karena kita melihat perbedaan antara hasil menjual sepatu dengan upah bagi para buruh sepatu sangat tidak adil. Jangan hanya menerima begitu saja iklan-iklan Adidas yang mengutamakan mutu dan kehebatan Adidas.

Pesan saya terhadap pemegang merek, cobalah untuk selalu memperkuat serikat-serikat agar buruh tidak bisa dibodohi oleh pihak perusahaan. Sudah cukup banyak buruh yang bekerja bertahun-tahun tapi tidak mendapatkan hak yang normatif.

Di sisi lain, buruh juga wajib berusaha untuk berserikat agar bisa menyampaikan tuntutannya dengan sebaik-baiknya.

Baca ceritaku

Dukung kasus Hamdani. Ingatkan CEO adidas untuk memperhatikan para buruh yang membuat sepatunya dengan rasa kemanusiaan

Kirim surat kepada CEO adidas