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adidas A pair of adidas shoes. Photo: Martin Wurt/OxfamAUS

What adidas needs to do:

adidas claims to support labour rights. But adidas, in its buying practices, also wants high quality, fast, flexible and cheap production. This forces factories to choose between business and rights. It's time adidas lived up to the promises in its own code of conduct. adidas needs to:

In current factory campaigns, adidas should: