Campaigning for tax justice? Want an evidence-based messaging guide to help reach new audiences who can be persuaded to take action for tax reform? Oxfam and Essential’s Tax Justice Communication Guide includes hot tips on messages, frames and language that shift the people your campaign needs to move.
This messaging guide aims to move the persuadable middle towards increased support for progressive tax reforms. Oxfam Australia collects and handles your personal information in accordance with its updated and user-friendly Privacy Policy. We may use it to contact you about campaigns and opportunities to support our global work tackling poverty and inequality. If you have any questions, please email us at [email protected] or call 1800 088 110.
This messaging guide aims to move the persuadable middle towards increased support for progressive tax reforms.
Oxfam Australia has convened a new coalition of civil society organisations, unions, community groups, think tanks and advocates working across poverty, inequality, housing, policy and social services to campaign together for bold tax reform.
To offer shared language for the tax alliance, Oxfam engaged Essential to build a strong evidence base to guide the campaign’s overarching narratives and communications.
This guide translates four phases of Essential’s public opinion research into messages, frames and language that shift the people the campaign needs to reach - Australians who support fairer tax in principle, but are held back by self-interest.
Everything in this guide is built around reaching new audiences who are not already on board with a tax reform agenda. Use this guide to:
