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Sneaky Business Toolkit

Sneaky Business: Support Footwear Workers' Rights

This toolkit is designed to help individuals and organisations who would like to promote Sneaky Business—a new online action that calls on footwear brands to uphold workers’ rights.

The text and images outlined below will help you spread the word about Sneaky Business and encourage others to support this new online action:


Blog about Sneaky Business
Blogging is a great way update supporters on how far the Sneaky Business march has travelled and how many people have joined in. Access the latest social media updates on the Sneaky Business march here.

Here’s a sample blog entry to get your started:

Take action on Sneaky Business

Sneaky Business: A global movement in support of footwear workers’ rights

People from all over the world are coming together in a march across continents to call on brands to support footwear workers’ rights.

The Sneaky Business march set off from Australia, and will travel through factories in Southeast Asia, China, and Central America before finishing at Nike’s headquarters in the USA.

In the next few months, people from countries across the globe are expected to join the march, which will ask that major footwear brands pay decent wages and respect the human rights of workers.

Those who take a journey through the Sneaky Business march will learn about working conditions in countries throughout the world.

The journey shows that poor working conditions are a global problem. Worker exploitation exists whether in Australia, South East Asia or Central America. However Sneaky Business also shows that doing the rights things is possible. In fact, a number of companies are working hard to ensure that workers are treated with dignity and have access to their rights.

The march is expected to reach its final destination in a few months’ time. At the end of the march Oxfam will deliver the marchers’ messages to several of the world’s largest footwear brands.

To join the march upload a picture of your sneakers and chose your message in support of workers’ rights.

Join the march
Take part in the global movement to support sports shoe workers’ rights

Explore Sneaky Business
Find out about all the sneaky business in global footwear manufacturing

Check out the march
See who else is taking part in the Sneaky Business March for footwear workers’ rights

Tell your friends on Facebook to take action on Sneaky Business in global footwear
Help us spread the word by posting this message on your Facebook wall:

Fed up with all the sneaky business in the global footwear industry? Now’s your chance to put your foot down!
Sneaky Business is a virtual march across the world to end the exploitation of footwear workers. The march begins in Australia, travels through factories in Southeast Asia, China, and Central America and will finish at Nike’s headquarters in the USA.

To join the march upload a picture of your sneakers and select your message in support of workers’ rights. Visit

You can also help us spread the word on Twitter
Here are some sample tweets:

Share, like, vote or comment on the Sneaky Business promo on YouTube: Sneaky Business: Support Footwear Workers’ Rights