Published on 25th, November 2019

This Christmas some brands have been behaving better than others.

In 2019, the Naughty or Nice List is about brands’ commitment to paying a living wage, which would lift the women who make our clothes, and their families, out of poverty.

Which brands have made a real commitment to a living wage, and who is lagging behind? Oxfam’s Naughty or Nice List started in 2013 after the Rana Plaza factory collapse, focussing on factory safety and demanding brands sign the Bangladesh Fire and Building Safety Accord. The List then shifted to supply chain transparency – whether brands had released the names and locations of their supplier factories.

Chameli isn’t paid a living wage

Chameli (pictured) is paid about 51 cents an hour for her work in a factory suppling clothes to big brands including Big W. Chameli left school, aged 11, to work. For the past six years, she has worked in the garment sector.

The thing she wants most for her three daughters – aged 5, 12 and 14 – is education. But her family’s story is one of a cycle of poverty trapping one generation to the next. Unable to make ends meet on her poverty wages, Chameli
recently allowed her 14-year-old daughter to leave school to start work in a clothing factory, while her younger two daughters no longer attend school.

Chameli describes feeling sad about her daughter’s path into the garment sector at such a young age – but says the family couldn’t otherwise afford enough food or clothing. Chameli’s only son tragically died while she was at work,
because there was no one to look after him. Big clothing brands must pay women like Chameli a living wage.



Demand the Naughty brands pay a living wage!

Click the links to the brands’ social media and leave a message asking them to pay a living wage.

Here’s some text you can copy and use:

Hey [brand] – I’m really disappointed to see you on this year’s Naughty List and I know you can do better. Will you make a public, time-bound commitment right now to paying a living wage? I care about #WhatSheMakes and want the women
who make our clothes to be paid enough to live on.

Comment on brands’ Facebook and Instagram to demand they pay a living wage

Stand with the women who make our clothes and demand big brands pay a living wage

Sign the pledge

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